Even if you don’t make any sales right off the bat, creating your own products has some important benefits.
If you’re like me, you started out as an affiliate. Somebody else did the hard work and all you have to do is point people in the right direction, right?
What they don’t tell you is that everyone is already promoting that product through PPC and going broke. What you figure out is that the few who are consistently making any money are writing a report or giving away a video to anyone who buys through their affiliate link.
Writing their own report?
That means they have their own product. Besides that it’s the only way to make money, what create your own product?
For one, it builds credibility. When you’re always talking about other people’s stuff and other people’s proof, what good are you? They may as well get the proof directly from, well, those other people.
Another reason to create your own info product is that it helps you build YOUR list. Lists are pretty useless and unresponsive as long as you are pushing stuff you’ve only used, but didn’t create yourself.
Once you have your own product, you stand out from the masses of wannabes. I felt good after I created Lightning Languages, even if it wasn’t an instant hit. The concept that I could sit down and create a digital product in a couple hours and get even a few sales from it was awe inspiring.
The third reason to create your own product is that you can build a relationship with your list. After I bought an initial low ticket item from one marketer who proved he knew what he was talking about, I purchased several more – including a course which I paid over $1200 for — and was happy I did.
I have a long way to go before I’m satisfied with my product marketing skills, but I’m already convinced that having your own product is the only way to long term growth and success.
Leave me a comment below with your experiences.
{ 0 comments }